Call it an epidemic, a nuisance, or the best thing since sliced bread, Pokémon GO is taking the world by storm. From tween-agers to Baby Boomers everyone is getting involved in this app that brings players outside of the house and into their neighborhoods. Now is the perfect time for your nonprofit to benefit from Pokémon GO to increase everything from brand awareness to volunteer outreach.
For those living under a digital rock, Pokémon Go is a video game, playing cards, and TV Show based on “pocket monsters” that you catch, trainer, fight, and evolve. They are everywhere in our world it is our duty, as Trainers, to catch them. Or so the game goes.
Let’s dive into how your charity, cause, or nonprofit can benefit from Pokémon GO.
Download and explore.
See what is hiding in your office, your upcoming event venue, your program location, and neighborhood to promote on your social platforms. This is especially key for local parks, museums, or community centers like YMCA.
Bonus: Create a video of your staff catching Pokémon in action and share it on your social platforms including blogs or newsletters.
Encourage your local community to volunteer for your nonprofit and catch Pokémon at the same time. If you’re an animal shelter, meal delivery service, or simply need flyers distributed this is a great tactic. One local nonprofit offered discounts to their on-site cafe.
Bonus: Ask your volunteers to record a quick video or photo of them in action. You can easily repurpose it to generate more volunteers & brand awareness.
Host a Pokémon GO event.
If your nonprofit location is full of Pokémon or near a local hotspot, partner up to host an event. Charge a nominal fee, provide (or get sponsored!) light refreshments and drop a lure to attract your community.
Bonus: Use Facebook Live to show the event in action.
How is your charity, cause or nonprofit benefiting from the Pokémon GO craze?
If you need help creating Pokémon video content contact Jupiter Production House today.