Social media is rapidly changing and putting more emphasis on video, especially live video. How do you keep up with all the changes while still proving to your ED that the time and money spent is worth it. Social media is still a new medium compared to print, television or radio making it a difficult beast to manage. Never fear, Jupiter Production House here!
For real though, we help nonprofits get the most out of social media. We know that more awareness creates more impact. We’ve gathered our favorite tactics for live streaming and put them through a nonprofit filter. Use these live streaming tactics for your nonprofit to gain new followers, volunteers, or donors.
Before your nonprofit goes live, let’s figure out what platform is best for your organization.
Facebook – with 1.23+ million daily users Facebook is the big dog when it comes to live streaming. Features allow you to schedule your lives, invite fans + followers, and download your video for later. You can also go live from a desktop, not just mobile. We recommend it for all clients.
Instagram – if your nonprofit has engagement and have played around with IG Stories, think about using Instagram Live. Released in late 2016, IG Stories are similar to SnapChat and a great way to provide more interaction beyond the feed. We recommend it for clients with a full-time staffer with social media in their tasks.
YouTube – perfect for nonprofits who are actively using YouTube with an active channel or advertising. We recommend for clients with a Communications team or outsource to an agency. We talk more about YouTube and nonprofits here.
Okay, now, you’ve chosen your platform it’s time to pick your topic and/or theme.
- History of your organization – work with your ED, board and development / outreach departments to coordinate a live stream that highlights the history of your org. Bring in artifacts, a tour of your facilities, include a Q&A, ask a volunteer or donor to be involved. The goal is to get creative and share your story in a new way. Pick a date, create a FB event, and invite your community. You might be surprised what people don’t know about you.
- Highlight staff, board members, volunteers, or constituents – these are great if you’re recruiting new donors, volunteers or even staff. Highlight what makes you unique and why individuals give time and money to support your mission. If you’re looking for a new ED or Director a live stream could sway a candidate to apply or discover a new donor.
- Your mission and vision – who do you serve, why and how does that impact the greater world? Talk about what makes your organization unique. Think creatively and plan out an interesting location, a guest to join, or at a live event. Use this live stream to education and inform your community or sector.
- Galas, fundraisers, and other live events – from volunteers to donors to venue tours to tree plantings and more there’s a lot of opportunities to showcase your events using live streaming. Volunteer appreciation parties, volunteer moving parties, live auction, silent auction winners, just to name a few. We recommend this live stream as an opportunity to show what you do and how it affects your community.
- Annual or community reports – whether you gather your community and present in an auditorium or send a detailed document, sharing results of reports make a great live stream. The information in your reports is valuable and discussing it in a live stream shows your nonprofit’s transparency. These can be great resources to send potential donors or strategic partnerships.
How are some other ways you or your nonprofit are using live streaming? We’d love to hear what is working or isn’t working, for your nonprofit.
We also offer live streaming strategy and training so that your nonprofit can get the best results on investment.